Apr 21, 2021
The client wanted to increase road safety awareness on the Chatham Islands for both children and adults using promotional products that were both practical and appealing to the end user. With a small population of around 600 - 700 residents and with 60% of them being employed in the fishing or agriculture industry, Seeit needed to ensure the items and branding were relevant to this demographic.
Seeit initially created the WISE WEKA character that had good appeal and all ages could relate to the WEKA.
Children's Road Safety
Seatbelt and Child Restraints
Bike Helmet Safety
General Road Safety
The client had a very limited budget to create the character and brands for the promotion, so we had to find a low-cost way to come up with something unique for them.
Seeit created the WEKA character that was added to posters and the promotional products.
With the Chatham Island being such a small community, word of mouth is our client's main indicators of a successful campaign. The Wise Weka bottles have not only been a hit with the kids, but with adults too. The client has received positive response and requests for the bottles from other members of the community and visitors to the island. The torch and keyring have also been well received in the community, with word getting out that torches were given out on a recent Police check point. Children are now more aware of the dangers of not wearing bike helmets and understand the importance of seatbelts. Our client has heard children reminding their parents to wear seatbelts too when travelling in vehicles.
The campaign delivered on a range of products that were relevant to this demographic and practical.
The design and creativity across the range of products made the marketing strategy relevant, practical and informative for a range of demographics. This campaign raised awareness, and created significant results for children, community to help promote safety and awareness in their community.
A clever use of slogans and images that reinforces the appropriate behaviour that the campaign was wanting to achieve.