Background and Objective:

The Telecom team were off to a conference in Hawaii where they were meeting customers from other telecommunications companies in the Pacific islands, America and Asia. Telecom is renowned for doing gifts that are a little different; wind-up toy kiwis, bungee sheep, chocolate fish, luggage straps, bouncing LED balls, and miniature cricket bat and ball sets, to name a few. Some of their customers travel a lot, so Telecom likes to do gifts that are simply too much fun to leave at the hotel.

Jandals came about when Telecom's Communications Manager Fiona Keene was in a souvenir shop and saw some that had a New Zealand theme. The team decided to have logos cut out of the soles so 'Telecom' impressions would be left behind in the sand. What a fun way to spread the brand!

Telecom's 2009/10 business plan was called �Can Do� so for the staff gifts they used a 'No.8 wire' theme for the men�s jandal and a 'passion for our customer�s' passion flower motif for the women - a little something for the staff that was fun and practical too.

After the conference Fiona emailed us here at seeit to say "Just want to let you know that the jandals have gone down a treat with staff, though our team in London haven�t found much use for them yet! The customers that we are giving them to think they are great! Thanks so much."

We'll toast to that - Clarity Hearing Case Study

Client's objective:

One of our Marketing clients Clarity Hearing, was looking for a unique way to reach their market.

Traditional advertising for audiologists has sometimes been a serious, straight-laced affair and the team at Clarity were keen to break free of this mould and do something a bit out of the ordinary.

Our Response:

We played with a number of ideas before settling on promotional coasters that could be given away to clubs in the target demographic.

What better way to reach the market in a non-threatening yet effective way?

We rang around the clubs and pubs in the relevant areas to get the quantities required and produced thousands of high quality coasters matched to Clarity's green.

Result: At the time of writing, the coasters are winging their way to their new homes. Check back soon for the feedback and results! www.clarityhearing.co.nz

Check Mate! Simply Strategic Case Study

Client Profile: Simply Strategic represented by Dr Lynley McMillan. Simply Strategic are a Tauranga based business who have been coaching Senior Executives with Leadership and Strategy for 20 years. See us at www.simplystrategic.com

Client Request: Our client was looking for USB drives and quality pens to give out at 18 seminars to be held this year in New Zealand.

Our Response: We presented a range of USB and pen options with the client choosing BIC Sheaffer pens in gift boxes. The pens were all engraved with recipient's individual names on them and the boxes were branded "Simply Strategic". The USB drives were developed to resemble a chess piece which is consistent with the client's overall branding strategy. We matched these to the client's PMS colour requirements and arranged for the website address to be placed on the USB as well.

Timeframes: the initial meeting with Dr Lynley McMillan was on 30 January, with several visuals being sent prior to sign off on a pre-production sample for the USBs on 12 February. Delivery was set for 27 February so that data could be preloaded onto the USB drives prior to the first event - that said, delivery was achieved on 24 February, so three days earlier than initially required (note that we can have data pre-loaded onto the USB drives at time of manufacture with two options - either pre-loaded for permanent storage/access on the USB or pre-loaded with a 'delete' function so that the USB can be cleared and fully utilised by the recipient).

Result: "We appreciate your delivery before timeframe, and the final product is of superb quality. While we seldom respond to such requests, we think you really deserve the opportunity to use our project for your marketing." Dr Lynley McMillan, Leadership Consultant, Simply Strategic.

Sweet Success for Cadbury

Client Request: In late January 2009 Cadbury approached us wanting t-shirts, rugby jerseys, bags, stickers, caps and lanyards for a conference they were holding on the 26th of February in Rotorua.

Our Response: After considering the samples we sent them, they decided upon NZ made T shirts which we dyed to their required PMS colour then screenprinted. We also supplied lanyards matched to the same PMS colour (these were printed with a two colour print with a plastic name card holder attached to lanyard). The caps decided upon were environmentally friendly being made from recycled plastic bottles. Rugby jerseys and bags were requested to have badges made and then the badges were sewn on to the items.

Delivery: All items were delivered in the Seeit trailer to the conference facility on the 24th of February as requested.

Result: "Thank you so much for all of your hard work. Everyone loved their bags, caps, t-shirts, jerseys and lanyards and stickers. Please find enclosed a little chocolate to share with your staff." Louissa Rust, Cadbury.

A Kiwi icon for a Kiwi brand - The Open Wananga Case Study

Background and Objective:

The Open Wananga is the distance learning school of Te Wananga o Aotearoa. We run part-time, fee-free programmes that students can undertake in the comfort of their own homes.

Having recently rebranded we needed something different to include in our launch packs - something the students would enjoy and connect with, and something that would get our brand out into the public arena.

Why we chose a product from seeit:

We choose the jandals from seeit because of the quality of the sole, timeliness (Brian could meet our deadline) and the ability to print on the strap. The soles have our logo cut into them so they leave an imprint wherever people walk.

They look fantastic and we�re so happy with the quality. Thank you seeit!

Sarona Samuelu, The Open Wananga

Health Sponsorship Council Gets a Glow On

Client Request: Following a visit to our website, a representative from the Health Sponsorship Council contacted us to find out more about branded glow sticks for a Smokefree Event being held in Wellington. Time was tight and the product needed to be sourced from off-shore.

Our Response: We contacted our supplier and arranged visual proofs, branded with two logos. These were sent to the client who authorised us to proceed with the order.

Delivery: The items were air-freighted into New Zealand and delivered to a delighted client in time for their event.

Result: "I found Seeit through Google, and their extensive range of products gave me many options for unique, ideal resources for our target audience. We ordered branded glowsticks to use as promotional giveaways at Vodafone Homegrown 2009. Their communication was friendly and helpful, and we were very pleased with the look of the final product when it arrived. The glowsticks were incredibly popular at the event itself and a successful promotional tool."

Cadbury Over the Moon with FREDDO Moon Hoppers

Client Request: Cadbury came to us with a 'per item' budget and an overall quantity required. They were quite keen on the retro 'Moon Hoppers'.

Our Response: We sourced the hoppers for them, matched the branding to the 'FREDDO' PMS green colour and supplied the product boxed and with a hand pump.

Result: Cadbury are super happy with the hoppers. Another success for Cadbury, and the satisfaction for Seeit of another happy customer.

Health Sponsorship Council Solves the Puzzle

HSC saw the Rubik's Cubes on our website and asked to see a sample. Seeit presented several mock ups to show them and once they'd selected the one that fitted their objectives we got them into production.

The product delivery went without a hitch and HSC are very happy with the point of difference this item adds to their promotion.